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WHA Foundation Launches Statewide Workforce Campaign

19 Feb 2024 12:35 PM | Anonymous member (Administrator)

New campaign targets youth and aims to boost the state's health care workforce.

MADISON, Wis. — The Wisconsin Hospital Association (WHA) Foundation is unveiling a new workforce campaign entitled So Many Options to attract new workers to Wisconsin’s health care workforce and foster a thriving and sustainable workforce for generations to come.

The statewide campaign features targeted digital advertising and the launch of a dedicated website to showcase the abundant health care career options – both clinical and non-clinical – available to current and prospective employees throughout Wisconsin. With a particular focus on middle and high school students, the campaign aims to inspire younger generations to pursue these career opportunities by highlighting appealing aspects such as competitive compensation, flexible schedules, and wide-ranging educational requirements.

“Whether young, prospective employees are looking for their first job or veteran health care workers are looking to transition careers, there are countless health care career options throughout Wisconsin’s hospitals, no matter a person’s background or vocational interest,” said Eric Borgerding, WHA President and CEO. “Careers in hospitals and health care are consistently in high demand, offering stability and enduring relevance. These professions are essential and will always be needed.”

The So Many Options campaign’s spokespeople are real clinical and non-clinical employees from hospitals across the state, including Reedsburg Area Medical Center, ThedaCare Regional Medical Center in Appleton, and Aurora St. Luke’s in Milwaukee. The So Many Options website guides users through descriptions of a variety of health care professions based on personal interests and educational background and connects users to a number of workforce-related resources, including WHA, Future Health Professionals (HOSA) and Wisconsin Area Health Education Centers (AHEC).

The campaign is made possible through generous sponsorship support from other organizations, including Presenting Sponsor, Rural Wisconsin Healthcare Cooperative (RWHC).

For more information, visit the So Many Options website.


The WHA Foundation, Inc. was formed in 1968 to support educational, research and charitable programs of the Wisconsin Hospital Association and its members. Today, as a 501(c)(3) organization, the Foundation focuses its grant making priorities on initiatives that have a statewide impact on health care in Wisconsin. To learn more,
click here.

© 2023 Wisconsin Healthcare Human Resources Association (WisHHRA).

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